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Client [klahy-uhnt] Noun - a person or group that uses the professional advice or services of another. |
Modeling [mod-l-ing] Verb - systematic investigation to establish facts. |
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How much do you know about your clients?
What do your clients wish they knew more about?
What events/activities are your clients normally involved in?
What are your clients views on their neighborhood conditions?
What charities or other non-profits are important to your clients?
What other things are your clients interested in that you could support?
What do your clients like and hate most about your product or service?
What do your clients like and hate most about your competitors?
Why would your client go to a competitor instead of your store? |
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Why is Client Modeling so important?
There are certain people that are just begging for your product or service. There are those still that would operate at incredible referral agents for your business. They cannot wait to tell everyone they know and anyone who will listen about your product or service. How do you find these individuals? How do you know how to connect with them so that, not only are you their first choice, you are their only choice? Model them. Find out the most you can about the people that you want as clients and attack those points.
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Become a recurring theme in their normal life and they will develop the trust to contact you at a time of need. So what does it take to create a Perfect Client Model? Start off with the perfect client in mind, someone that visits often or the type that usually makes big purchases. If you do not already have an existing pool of clients then you can select from, dream one up. Think of the person that would be amazed at what you offer and use that as a starting point. Here are a few questions to get you started.
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