“There is no 100% fool proof pitch. Anyone that tells you so is a liar. You have to analyze each situation independently."

 

"You have to understand why people buy."

 

-Errol Chung in an interview speaking about his first publication The LiquidSalesman.

 

The cost of not knowing will almost always outweigh the cost of finding out. A small investment in the research will save you time, money and aggravation. Remove emotion and add due diligence. 

 

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